Marketing Tip #1

Marketing vs. Advertising:  What's the difference?

You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth...  more

Marketing Tip #2

Effective Advertising and Promotions Techniques

Perhaps, the first step in developing an effective advertising and promotional strategy is to understand the difference between the two concepts. Most people think that advertising and promotions are one in the same; there is, however, a distinction between the two...  more

Marketing Tip #3

7 Low-cost Marketing Ideas

Growing companies trying to figure out how to make a splash in the marketplace sometimes pay consultants thousands of dollars for advice on the subject. And they get suggestions that will cost them even more...  more

Marketing Tip #4

The Advantages of a Marketing Plan

A well-written, comprehensive marketing plan is the focal point of all business ventures because it describes how you plan to attract and retain customers, the most crucial aspect of a business...  more

Marketing Tip #5

Making Time for Marketing

"I don't have time to market." It's a common complaint from self-employed professionals. When you are the only one who can serve the clients, manage the business, and perform all the sales and marketing functions...  more

Marketing Tip #6

Getting Over Procrastination so you can Get Marketing Again

When you look at your marketing to-do list, do many of the items on it look all too familiar? Have entries like "call Donna Sanchez" and "follow up with Floyd Corp." been copied from a previous week? Putting off unappealing tasks may be human nature...  more

Marketing Tip #7

10 Common Marketing Mistakes to Avoid

A good marketing plan can help launch a new business or grow an existing one. Make sure, however, to avoid common marketing mistakes...  more

Marketing Tip #8

14 Reasons Small Businesses Need Both a Logo and Marketing Materials

Experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials. But they rarely explain the reasons behind this advice...  more

Marketing Tip #9

60 Second Guide to Creating a Marketing Plan

A marketing plan is an essential tool for business. Developing one will help you think about what makes your business unique and how to get the message out to desired audiences through a variety of channels...  more