Advertisers spend more than $18 billion annually on promotional products. Whether it's a large national corporation or a small local business, these

companies recognize the value in using personalized items as part of their advertising program. Unlike mass media such as print ads, radio or television,

promotional items are very personal - they're given out directly by you to someone you've identified. That personal contact and message will then stay with

those people. On their walls. By their phones. On their desk. In their pockets. It all depending on what item you choose to use. An item will continue working

hard for you long after a radio commercial has finished playing or the newspaper has been thrown away.

Some very interesting statistics about the use of promotional products...

Recipients of promotional products remember the advertiser's name.

A study by Schreiber & Associates (Peoria, IL) showed that 39% of the people receiving a promotional product could recall the name of the advertiser as long

as six months after they received it.

Promotional products are ideal for creating awareness among a selective audience.

Southern Methodist University conducted a study to measure attendee awareness of product demonstrations in three university communities.

They found that selective distribution of promotional products out pulled school newspaper advertising by two-to-one.

Promotional products can boost response rates by up to 75% when used as dimensionals in direct mail solicitations according to a study by Baylor University.

Customers reorder faster and more often when promotional products are used instead of coupons.

In a study by Southern Methodist University, customers receiving promotional products reordered up to 18% sooner than those who received coupons

and up to 13% sooner than those who received no promotion. Promotional products effectively reinforce employee sales contests, too.
 

Contests reinforced by periodic distribution of promotional products were cost-effective and outperformed non-stimulated contests by up to 50 percent,

according to a Baylor University study of month-long sales contests in retail establishments.